The idea of becoming a web designer is very appealing to many people. How many times do you wish you could sit in your pajamas on the back porch, and be at work? However, designing websites is not quite that simple. Sure, maybe you can sit in your pajamas, but that doesn't let you off the hook when it comes to doing a good job.
One of the jobs of a good web designer is to make sure all of the links on the website work. You've probably had that experience - you click the "service areas" tab, and nothing happens. Well, there are a lot of links in a properly designed website, and if they don't work, you lose customers.
LINKS BRING CUSTOMERS IN A link is just that - it links your customer to more information about that same subject. You'll have articles out on the internet, catching the eye of search spiders, with valuable key words in the article. The keyword will probably be highlighted, and when the reader clicks on that keyword, the link should take them to your website. This is one way to get traffic to your site. So, if you are a roofing contractor in Boise, Idaho, and want more customers in that area, you put articles on the web about "roofers in Boise". Link that phrase back to your website, where the first thing your potential customer sees is your company name, and "Roofer in Boise".
LINKS CATCH SPIDERS Another great use for links is that Google likes them. When you have links on your website or in your articles, the Google spiders notice your content more quickly, and rank it higher.
LINKS HELP CUSTOMERS FIND THEIR WAY Links also help your customers navigate around in your website. For instance, if you have an online catalog, you want your customers to be able to click a link to the particular product relating to their search. Usually, in good web design, you'll have tabs on your home page. They usually go across the top of the page, right under the header, but some people put them vertically on one side or the other. While you may want to be different, just make sure that the location of the tabs is visually clear to your customer. You should have a "Home", "About Us", "Service Area", and "Contact Us" tab, at the very least. If you have an online catalog, there should be a tab for that, as well. Make sure all of the tabs work.
Links within your website will take the customer to various pages, providing further information about the product they are searching. You may have a link from your list of services to a blog post, also on your site, with more information about that service.
It is of vital importance that you check the links on your web site quite often. Make sure they function, and do what they say they will. Try to buy something from your own site, and make sure the process is smooth. If you link off of your website, make sure the links are operable. Check links frequently, and keep everything running smoothly.
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