When you tell someone you're a "Web Designer", you usually get raised eyebrows and an "ooooh!" expression in return. That's because most people wouldn't dare to tread into such an ether world as designing something you can't touch, occupying space in - well - space. But, do you really know what you're doing? No matter how many ideas you have, you can always learn a little more. So, here are some tips for web design that you may not have considered.
BACKGROUND First of all, make sure the web design is not too hard to read. This starts with the background, and ends with the colors of fonts you choose. This is also why many web designers actually hire a graphic artist to do this part of the job.
The background more or less sets the mood for your page. If it is super bright, with lots of patterns on it, It may overpower the main content. The same is true if you have a GIF in your background, or use strobe effects.
Sure, you may have a really "punk" concept to promote, but remember that if the viewer can't read the information on the site, you won't be able to promote anything. If you choose to use a really busy background, make sure there is a solid layer between the background of your web design and your information.
COLORS Red font on a blue background. Seriously? NO ONE can read that! What are you trying to say? If you have ever had to copy the text from a website, past it into a word document, highlight it all and then change the font color JUST TO READ the content, then you have been a victim of bad web design. There is a reason that almost all printed text is in black and white, and it's not because white paper is cheaper than colored paper. No, you don't have to stick with black and white text, but you do need to select a color combination that doesn't cause an epileptic seizure or migraine headache when someone tries to read it. And that is a real threat - it's called episodic seizure, and can be brought on by flashing lights or difficult color combinations.
Another thing to remember when choosing colors is to select a color palette. A good rule of thumb is to use a paint sample strip from a paint store. The colors usually go well together, so they won't clash on your web page. Of course you can use contrasting colors - if you don't your text won't show up - but make sure any text is legible.
FONTS The fonts you choose for vital information on your web design should be easy to read. Sure, you can use crazy stuff for the special effects parts of your page, but if you choose a font that makes it hard to tell the difference between a "3" and an "8", or a "c" and an "e", you're going to have people show up at the wrong address on the wrong date.
Choosing your background, colors, and fonts are just the beginning of your new web design. There is plenty more you can do, though, to make your web site a money-maker.
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